Kate’s photo is up on our company website. Her title is “Digital Media Director”. Would you like to take Vanessa’s photo out our website, or keep her as our Media Consultant?   Also, Kate suggests to use her old business cards. The only difference between the old cards and new cards are the company logo and her email. Let me know.

The Changing Face of the Homebuyer

For over a decade, Canada has been the fastest-growing country in the G7, outpacing both the US and the UK. Roughly two-thirds of the population increase is due to international migration, with a projection of 280,000 to 320,000 new entries into Canada in 2017 alone. Around 2050, it is projected that nearly all population growth could be caused by migration as Canada has vowed to maintain an inclusive immigration policy and welcoming atmosphere. [1]


Part of what makes Canada so hospitable has been the ability to cater and adapt to different cultures from nations around the world. EthnoDialogue continues to lead the charge in helping organizations navigate this world of culture within Canada in order to better service the needs of specific community members.


EthnoDialogue recently conducted a one day training seminar for one of Canada’s largest home developers in order to provide insight on the most popular traditions and customs amongst some of the most prevalent cultures in Canada. A home is one of the biggest purchases any Canadian will make and offering cultural understanding ensures a more inclusive buying process for everyone.


First generation Canadians often have very traditional methods of cohabitation. For example, members of the South Asian community often have strong ties to their families, with multiple generations living in the same home. This explains why the real estate search may be concentrated on the suburbs; city homes simply do not offer enough space. The kitchen, which is the center of the home for families around the world, is an equally important room for South Asian Canadians. Having a spacious, well-lit, modern kitchen will be a huge selling point. A large backyard also means extra space for entertaining and plenty of room for a grill.


Chinese immigration to Canada is also prominent, the Chinese-Canadian population in the GTA alone is well over half a million.[2] In addition, the construction boom in Canada’s largest cities has attracted Chinese investors, many of whom buy condo properties for their children to live in while studying abroad. Even with rising housing costs in the GTA, Canadian homes are relatively affordable compared to urban Chinese real estate.


A common factor of importance for Chinese-Canadian homebuyers centers on the house being compatible with the system of feng shui, which relates to the flow of energy. Many will look for south-facing homes, an unblocked main entrance and long hallways but T-shaped intersections or stairs that lead right out the front door may be avoided. A flexible floor plan, which can be customized to a family’s individual needs, will be appreciated.


The Muslim homebuyer is another demographic that holds specific traditions and beliefs. A display of wealth and extravagance is often frowned upon, so simpler homes may be of interest. It is also common for members of the Muslim community to not believe in paying or receiving interest, which is why many will find alternative financing options. Privacy is also a major concern and homes that have distinct separate rooms are preferred.


Canada remains unique in their ability to welcome citizens from around the world. Canadians come from all different backgrounds and cultures but they all share the common desire for a place to call home. In helping a home developer cater to cultural nuances, EthnoDialogue was able to help a variety of Canadians find their new home.


Looking to increase your company’s market share? Drop us a link today.


[1] http://www.theglobeandmail.com/news/national/census-2016-statscan/article33931243/

[2] Canada 2016 census.