Entries by admin

The Changing Face of the Homebuyer

For over a decade, Canada has been the fastest-growing country in the G7, outpacing both the US and the UK. Roughly two-thirds of the population increase is due to international migration, with a projection of 280,000 to 320,000 new entries into Canada in 2017 alone. Around 2050, it is projected that nearly all population growth […]

10 Tips for a great multicultural marketing campaign

1.Think long term For your multicultural marketing campaign to be a success, you need to make a serious effort and commit to learning and improving as you go.  Your multicultural marketing plan will need time and resources if you want to see the best possible results.  Plan to engage with the targeted multicultural group over […]

New Measurements of Success from a “Modern Marketer”

If you’ve ever run a digital campaign for retail, you’ve probably looked at click through rates, cost per click, and conversions as measurements of success. But what do they really mean to you? Let’s face it – all you really want is to drive people into stores. With that in mind, how can you really […]

Targeting Ethnic Millennials: Challenges and Opportunities

    Everyone is trying to decode millennials these days. As the most attractive market segment and the most disruptive force in the market, they’ve become the subject of countless studies and have been looked at from multiple angles, multiple times. However, not all millennials can be grouped into a single category. Millennials who belong […]

HOW TO TAKE YOUR MULTICULTURAL MARKETING TO THE NEXT LEVEL

With the rise of globalization and the rapid-fire spread of digital advances, perfecting your multicultural marketing has become more important than ever. Over 50% of the GTA’s residents were born outside of Canada, and half of them arrived in the past 15 years alone. Today, in order for a business to truly reach their full […]

WHY EVERY COMPANY NEEDS SOCIAL MEDIA MARKETING

In order to succeed in today’s business world, you need to prepare an integrated marketing strategy that includes social media. Whether you are a small business or part of a Fortune 500 company, the numbers are clear. The masses have spoken and you can no longer ignore it: your customers are online. According to a […]

OUR WORLD IS CHANGING- MARKETING MUST ADAPT

Over the past few decades, our world has become much smaller and more connected as a result of new technologies, such as the Internet, smartphones, and improved transportation. Nowadays, speaking to several people around the world at the same time is an every day occurrence. Companies with various offices around the globe are able to […]

WHAT YOU SHOULD STOP DIVIDING MULTICULTURAL MARKETING FROM “REGULAR” MARKETING WORK

If you still have a separation between regular work and multicultural outreach strategies, then this article is definitely for you. To summarize it, there is no such thing anymore, as “regular” work. The Canadian market has, in fact, always been composed of cultural and linguistic subdivisions, but they were mostly ignored by everyone except people […]