Lack of brand awareness and consideration for the International Student market.
Increase awareness with the Chinese international students and drive registration with interested students.
Overachieved impressions and potential student enrollment as measured by impressions, pages visits and average time on custom built in-language landing pages.
DIVERSIFY THE INTERNATIONAL STUDENT POPULATION BY TARGETING INTERNATIONAL AND FIRST GENERATION CHINESE STUDENTS TO HUMBER.
Implemented an integrated multimedia program deploying digital and traditional media.
WeChat: BUILDING THE HUMBER BRAND AND ENROLLMENT POTENTIAL
FOR THE NATIONAL AND INTERNATIONAL CHINESE STUDENT
Extended the Humber brand and career opportunities that Humber graduates can achieve to the national and international Chinese
student market through Social and Advertorial posts on partner WeChat platforms.