Foodbasic

FOOD BASICS

This campaign was created to build brand recognition and drive shopping frequency for local store locations.

 

Challenge:

Introduce Food Basics to the Asian community in an increasingly competitive environment (with an increase in national chains and the influx of Chinese and South Asian shoppers).

 

Strategy:

We built insight into Chinese and South Asian food retail market conditions, including perceived brand value, food category propensity, and drivers affecting shopping behavior.

 

Objective:

Build brand recognition and drive shopping frequency.

 

Tactics:

We carried out pre-campaign surveys identifying brand position, shopping patterns, and drivers that influence shopping behavior. Using competitive market analysis, we identified key product categories.

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