QUALITY HOMES

Quality Homes operates in both rural and urban centers, which requires a multimedia approach that combines digital, social, and traditional print media. Our goal is to effectively communicate the efficiency, value, and beauty of their modular home building technique to a wide customer base.

 

Challenge:

With a rural/suburban client base, Quality Homes wasn’t seeing their desired results from solely traditional media efforts.

Solution:

We created an integrated social media and digital strategy with a wide variety of inspiration and idea content highlighting their services. This content is distributed across selected social media platforms and is specifically targeted to their core market.

Results:

Within six months Quality Homes registered:

  • A visible increase of purchase intent among their target audience
  • Doubled web traffic.
  • A 196% growth of their Facebook community, with minimal media support
  • +330 content pieces created, with over 9.9 million impressions on Facebook, Twitter, and Pinterest

 

 

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