Quality Homes operates in both rural and urban centers, which requires a multimedia approach that combines digital, social, and traditional print media. Our goal is to effectively communicate the efficiency, value, and beauty of their modular home building technique to a wide customer base.
With a rural/suburban client base, Quality Homes wasn’t seeing their desired results from solely traditional media efforts.
We created an integrated social media and digital strategy with a wide variety of inspiration and idea content highlighting their services. This content is distributed across selected social media platforms and is specifically targeted to their core market.
Within six months Quality Homes registered:
- A visible increase of purchase intent among their target audience
- Doubled web traffic.
- A 196% growth of their Facebook community, with minimal media support
- +330 content pieces created, with over 9.9 million impressions on Facebook, Twitter, and Pinterest