This campaign was created to maintain RE/MAX’s position as a real estate leader by promoting Global RE/MAX’s multilingual online tools, which allow users and agents to search for listings in 95 countries in over 40 languages.
We wanted to maintain RE/MAX’s position as a real estate leader in a market with a rapidly increasing cultural population, and improve their real estate listing-to-sales ratio by ethnicity.
We utilized a multi-language media approach connecting sales agents to customers, sorted by ethnicity/language spoken. We also promoted RE/MAX’s global multilingual tools to maintain their position as a real estate leader.
Improve sales in culture while maintaining dominant listing percentages, and promote Global.Remax.ca’s online search functions, with listings in 95 countries in over 40 languages.
Multimedia campaign (Chinese, Hindi, and Korean) using radio, television, billboard, print, and online.