4Remax

RE/MAX CANADA

This campaign was created to maintain RE/MAX’s position as a real estate leader by promoting Global RE/MAX’s multilingual online tools, which allow users and agents to search for listings in 95 countries in over 40 languages.

 

 

Challenge:

We wanted to maintain RE/MAX’s position as a real estate leader in a market with a rapidly increasing cultural population, and improve their real estate listing-to-sales ratio by ethnicity.

 

Strategy:

We utilized a multi-language media approach connecting sales agents to customers, sorted by ethnicity/language spoken. We also promoted RE/MAX’s global multilingual tools to maintain their position as a real estate leader.

 

Objective:

Improve sales in culture while maintaining dominant listing percentages, and promote Global.Remax.ca’s online search functions, with listings in 95 countries in over 40 languages.

 

Tactics:

Multimedia campaign (Chinese, Hindi, and Korean) using radio, television, billboard, print, and online.

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