The objective of this campaign was to foster brand awareness among the Chinese community in the GTA and GVA, understand consumer needs and interests, and drive further traffic to client locations.
Our campaign included:
- On-site, in-language staff trained to be “Scott’s lawn experts”
- Event Execution: peak mall periods over the course of one weekend
- Live Chinese remote for Saturday in the GTA and GVA with the station’s most popular DJ
- Promo tags leading up to the event to further drive traffic to event