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TATA TEA

The objective of this campaign was to increase brand and product awareness for TATA TEA within the South Asian community.

 

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Challenge:

Increase brand awareness for Tata Tea within the South Asian community.

Strategy:

We provided tactical distribution of Tata Tea sample packs and coupons at seasonal target events and community locations in the GTA, and conduct an audit of 100 independent grocers in the GTA and GVA.

Objective:

Increase awareness within the South Asian community, assess potential distribution channels, and locate grey market product.

 Tactics:

Multimedia campaign using print, online, television, out-of-home, Bollywood theater promotion, and tactical community engagement.

 

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