So, which one of these is more effective for your campaign and why?
The answer really depends on the type of industry you are in, your consumer base and their web habits and the resources available to you.
HTML5 ads are usually the preferred format due to their high quality graphics and relatively higher click through rates. They also perform well across multiple platforms and devices without any additional plugins which is very important since consumers are constantly viewing content across different platforms.
Interested in making the most of your digital campaigns? Need some insight into the ad formats that may work best for your business? Give us a call at (416) 445 6629 to find out more about how we can help you grow your business.
Please contact us to discuss your ethnic marketing strategies goals at: 416 445 6629
Content Curated by Barbara Leon, Digital Media Intern of Ethno Dialogue.