Canadians are using social media everyday. They use it to share articles, pictures, opinions, what they had for breakfast, their hopes and dreams, and their frustrations. Marketers and business owners can no longer see social media as a passing fad that isn’t worth the investment. Even if your brand isn’t online, make no mistake: your customers are still talking about you there. Whether they’re singing your praises on Facebook or complaining about your customer service on Yelp, they’re already engaging in that conversation.