a

Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem nulla consequat. Aenean massa.

CHALLENGE:

The overall lack of Ford brand awareness and purchase consideration from the multicultural market up against well positioned Japanese and European car manufactures.

GOAL:

Become the No.1 vehicle brand for the ethnic consumer

ACHIEVED:

Significant improvement in awareness and favorability across multicultural in-market auto intendors.

MARKETING THE RIGHT VEHICLE TO THE RIGHT AUDIENCE

Identify opportunities for each vehicle by culture and demographics to optimize client investment.
Developed advertising to build brand awareness to the multicultural auto intenders.
This involved the identification of vehicle features by model that drove cultural purchase consideration.

FACILITATING THE PATH TO PURCHASE

Continual optimization of the multicultural digital experience, Connecting in-language digital advertisements to a multi-lingual
Ford Dealer Microsite. Driving car intenders through to the dealer location by a searchable language filter.

SUPPORTING NEWCOMERS TRANSPORTATION NEEDS

Launch of an education focused program for Ford that acts that introduces new immigrants to the North American driving environment
and vehicle purchase experience. This package provides valuable information on how to obtain a driver’s licence,
insurance, lease vs. buy incentives, all the way through to buying their first Ford-Brand Vehicle.

GIVE US THE CHALLENGE, WE’LL ACHIEVE THE GOAL

让我们连接起来  LET US SHOW YOU THE WORLD  चलो कनेक्ट करे