To grow Grace’s Canada Coconut Water share in a mature market while reinforcing the brand values to the multicultural consumer in the GTA
Reinforce Grace’s leadership position in Coconut Water in the GTA.
Dramatic improvement in unaided awareness, favourability and leadership position across the target consumers.
BROADEN THEIR CUSTOMER BASE WHILE REINFORCING GRACE’S CORE BRAND
ATTRIBUTES TO THE MULTICULTURAL CONSUMER
Implemented an integrated multimedia program deploying social media, digital, OOH, experiential and traditional media.
CREATED AN INTERACTIVE MICRO SITE FOR GRACE COCONUT PRODUCTS
TO REINFORCE THEIR DOMINANCE IN THE MARKETPLACE
Introduced the new refreshed brand image, while providing a platform for consumers to engage with the brand,
find stores carrying their product and discover new recipes using Grace products.