To build and support RE/MAX’s leadership position in real-estate in a rapidly growing, culturally diverse market.
Support RE/MAX Agents by building multicultural applications and marketing programs that connect them to the ethnic Real Estate buyer in North America and across the globe.
Increased market share for RE/MAX in areas of high ethnic home ownership.
IMPLEMENTING A MULTILINGUAL SALES PLATFORM
Developed a versatile platform that allows RE/MAX Real-Estate agents to list properties in
37 different languages, effectively communicating their listings to the diverse markets
while reinforcing RE/MAX’s leadership position.
WeChat: EXTENDING THE MESSAGE TO THE CHINESE MARKET
Implemented and maintain the first corporate real-estate page on WeChat in
North America – the No.1 ranked social media platform among the Chinese communities.
Maintains RE/MAX leadership position, providing real-estate market insights,trends and
investment opportunities to the Chinese communities internationally and domestically.
Drives qualified leads back to the main sales platform to find a listing or broker.